Kikangentei Yowai 期間限定弱い

期間限定 (kikangentei) means ' limited time' or 'period of time'.
While 弱い (yowai) means 'weak.'

The word '期間限定' can be found in the shops or products. Basically it means 'limited edition'. This time I'm gonna talk Japanese food products, for example beverage or snacks.

If you ever been to Japan, you must know that products in Japan always lure us to buy. Cute packaging, good taste, and also the 'seasonal or limited edition' products. Sometimes the limited edition products are based on season. For example, now is autumn so many products make their own 'autumn limited edition' and usually the most 'widely used' flavours are chestnut, pumpkin, and sweet potato. You would see Pocky, Calbee chips, Starbucks drink in pumpkin flavour or sweet potato, and many more. Also in spring, there are so many peach or sakura flavoured products.

And they are just too tempting 😢

Today, I finished work at 12 in the midnight and I visited a convenience store where I knew the clerk who always is in midnight shift is so handsome 😂 (last time I only saw from outside). Actually, I just wanted to see the guy (almost 30 year old here, but I just realized that looking at handsome really can wash your eyes, a.k.a cuci mata lol) but I ended buying Starbucks Sweet Caramel Pudding Latte. Just because there was written in the shelf: limited edition.

The taste? So so. And I won't buy for the second time. I really don't like the aftertaste.

Anyway, there is a famous term in Japan 'kikangentei yowai' which literally means 'weak of limited edition'. This term is used to describe someone's trait who always lured by the word 'kikangentei'. People who are 'kikangentei yowai' cannot see the word 'kikangentei'. Whenever they see that word, they see will have desire to buy the product.

One of them is me.

But not all products with 'kikangentei' attract me to buy, though. I always buy seasonal edition Starbucks products in convenience store but I never been attracted by seasonal Starbucks drinks in Starbucks stores. Limited edition Kitkat also cannot tease me.

I'm looking forward for winter. Wondering what 'limited products' are coming...